Last week in a late-night tweet I quietly announced to that Luxr is changing in a big way. Nobody freaked out when I did that…so now I feel confident sharing the full story:
For the past two+ years, we’ve worked face-to-face with hundreds of startups and thousands of founders. We developed a strong curriculum for helping entrepreneurs make meaningful products and improve teamwork, and we can see the results as many of those companies have gone on to successful exits and many tens of millions in follow-on funding.
And every day we’ve found ourselves referring people to other coaches with different specialties—like Laura Klein, who knows more about UX for Lean Startups than anyone I know. Or Patrick Vlaskovits and Brant Cooper, who (literally) wrote the book on being a Lean Entrepreneur. My house has become a crashpad for international entrepreneurs opening their Silicon Valley offices, and they all talk about immigration and visa issues, so I was thrilled to finally find a Startup Visa specialist, Craig Montuori, who’s your best friend if you have immigration questions.
Startups need a constant stream of advice and coaching about myriad subjects. The only solution that makes sense to us is to gather all of that advice into a carefully curated e-Learning-style platform, Luxr-style. So that’s what we’re making—a low-cost subscription service that brings a range of coaches together under one umbrella to provide useful, tactical video workshops for startup teams.
What Will the New Site Be Like?
Take a look at Lynda.com: Lynda Weinman was a leading writer about web design in the 1990′s and she was the first to create a “school” for web designers. Several years later, she moved her school onto the web. Today, the site’s short, practical, just-what-you-need videos have proven to be exceptionally useful. We’re doing something kind of like that, but for entrepreneurs.
Aren’t You Afraid of Someone Stealing This Idea?
Not really. Edison wasn’t the first to create the lightbulb. There was a time when we were all racing to be the first to create each new thing. But today it’s all about execution. Our videos might not be as pretty as some; our UI might not be as fancy as others. We believe that useful content will win the day. Is the material helpful? Is it useful? Is it tactically important and strategically instructive?
I was a cofounder of the first User Experience firm in the world, Adaptive Path. Dozens of other firms popped up once we got started, and yet we were able to create a company with enduring value that has created wealth for the founders and employees. More than that, Adaptive Path had a profound impact on how design is practiced.
Ultimately, Luxr will be one of many services that help to elevate the practice of entrepreneurship. Some will inspire people to try starting a business. Others will help with skill-building. We’re focused on being practical, helpful, and down-to-earth support for the parts of a startup that demand critical thinking. We ask the unasked questions, and walk you step by step toward clarity, insight, and decision.
What’s Going To Happen To the Core Curriculum?
The Core Curriculum, Luxr’s current product, will continue to be available exactly the way it is today. The Core Curriculum is used by accelerators and entrepreneurs all over the world. (Welcome to our newest customers, NMotion in Lincoln, NE, and Happy Farm, in Ukraine.) The curriculum is bundled with a kit of supplies and workshop materials. It’s a hands-on program that can transform a startup team. When you use the Core Curriculum through an accelerator, you’re getting an unparalleled learning experience—long-term access to the video content, augmented by the personal attention of mentors who can give specific, targeted feedback. Customers love it, and you’ll still be able to get it from Luxr.co.
Who Are The New Coaches?
We’ll be announcing many of the coaches over the next few months. Today I’m pleased to announce that we have exclusive agreements with these expert coaches:
- Patrick Vlaskovits and Brant Cooper, the authors of the NYT best seller, The Lean Entrepreneur
- Laura Klein, author of UX for Lean Startups and UsersKnow.com
- Tristan Kromer, global organizer of Lean Startup Circle meetups, and mentor at countless accelerators
- Sam McAfee, process coach for Lean Startup, Agile, and Kanban methods
- Craig Montuori, leading expert on visa and immigration issues for startups
These are the people we turn to when we need help. Now you’ll have access to them, too.
Can I Get a Preview?
Of course! Sign up for the preview list, and we’ll keep you posted on progress and let you see the early content as it’s developed. We’ll send an invitation as soon as we’re ready to have you kick the tires.
How Much Will It Cost?
I remember when Flickr first launched, they gave their early customers free Pro accounts. I felt so special and appreciated. I want you to feel that way, too, so all of our current Luxr customers will have access with no monthly subscription fee. New customers will be able to sign up for membership plans starting at $25/month.
How Can I Help?
If you think it might be valuable to you or to others in your community, please spread the word and sign up yourself—no commitment, just put in your email address to show your support.
We’re honored to have worked with so many inspired (and inspiring) entrepreneurs all over—I’m looking at you….Bend, OR…Tallinn…Dublin…Omaha (and Lincoln)…Singapore…Bangkok…Las Vegas…Jackson, TN…Tokyo…Zagreb…Moscow….
With this expanded service, we will be able to provide you with a much wider range of support, right when you need it. Please help us spread the word.
Unicorns & Rainbows,
(cofounder & CEO)